Social media for dentists is the use of social media platforms to promote the treatments and procedures that you have to offer at your dental practice. Social media for dentists is becoming more and more popular and is a great way to educate the public on the importance of looking after their dental health in an informal manner which tackles dental anxiety and dental phobia and helps boost the success of your dental practice at the same time. You can use platforms such as Facebook, Instagram, Twitter and Tiktok to find new patients, maintain relationships with existing patients, market your dental practice and announce developments or new treatments and services that you are able to offer at your dental practice. Social media for dentists helps promote brand awareness and encourages patients to choose you to address their dental needs rather than the other dental practices in your area.
Familiarity
Social media can increase website traffic, encourage patients to find out more about you, who you are, the story behind your dental practice and why they should address their dental needs with you. Through social media you can give your audience a chance to familiarize themselves with you and the dental practice without having to visit you in person. In this way you can form a relationship with the patient so that by the time they visit you in person they are ready to address their dental needs and find out about other treatments or services that you have to offer which may be available or suitable for them.
Engaging and interesting content
Speak to a digital dental marketing team today and find out more about social media for dentists and how it can help boost the success of your dental practice. Once you have decided which social media platforms you would like to use you need to create a profile with as much information with regards to the dental practice as possible all presented in a fun, engaging, informative and educational manner and share it online. You then need to put together a content calendar or timetable so that you are aware of when new content needs to be created and uploaded onto your accounts. Ideally you need new content on social media on a daily basis. In this way you will appear at the top of your followers’ news feed on a daily basis so that they are exposed to your name and brand regularly, until they are encouraged to visit your page, become a follower, or share or like your information with friends and family, widening your audience further.
Responding to your followers
Soon you may notice questions or comments below any pictures, videos or text and it is important that these are responded to as soon as possible. Social media is about communication and engagement and by engaging with patients you will be able to build good relationships and encourage them to address their dental needs with you very soon. Speak to your digital dental marketing team today to find out more about social media for dentists and how they are beneficial to both patients and practitioners alike.
